Target-audience

A description of the target audience

The target audience for this site is family, which have kids. The specific target audience is on the chart below.

Presona 1

Name:
Emma and her son
Age:
36 years old and 8 years old
Income/job:
She is working fulltime as a nurse. Her average income is $64,160 per year.
Status:
She is a single mother, since she divorced her husband.They are not rich but have enogh income for their life.
Experience:
She only have smart phone and does not really good at using technology equipment. But her son is slightly good at using these equipment.
Situation:
They are planning to go to zoo on the weekend. And her son about to checking the weather of the weekend on her smartphone.

Presona 2

Name:
Jorge
Age:
58 years old
Income/job:
He is working as a teacher
Status:
He married and have four grand children. He is active and often go on a hike. Recently, his grand son, who is 11 years old, enjoying go on a hike with him.
Experience:
He does not really like to use technology like, smart phone, tablet and computer. He usually check weather on TV.
Situation:
He and his grand two children is going on hiking tomorrow. And this time, his grand daughter 9 years old will come! Then he became a bit worried about the weather. Then he is going to check timely and more acculate weather for tomorrow.

Scenerio